Travel Oregon, in partnership with Sustainable Travel International, is proud to introduce the Oregon Travel Philanthropy Fund. The first statewide program of its kind, this fund will support sustainable tourism development in Oregon by connecting businesses and travelers to projects that improve the environment, support local culture and enhance the destination for future visitors.
Participating businesses throughout the state can raise funds for projects via an optional $1 donation from customers. All projects selected as beneficiaries of the fund protect Oregon’s natural assets and/or support communities in a way that improves their appeal as a destination.
“Oregonians have a rich history of stewardship of the land and love of community,” said Kristin Dahl, Travel Oregon’s Senior Manager of Destination Development. “This program is a natural fit as we will raise funds to directly improve and enhance Oregon communities. We expect this to result in enriching experiences for visitors and participating businesses.”
The Oregon Travel Philanthropy Fund will work with lodging properties during the initial phase of the program, which lasts through 2012. Other types of businesses, such as restaurants, tour operators and retail stores, will be invited to participate in the next phase. Individuals and corporations can also contribute directly to the fund.
The fund will support one project from each of Oregon’s seven tourism regions. Examples include: supporting agritourism in Eastern Oregon by developing new point-of-sale options for local food products; creating a new recreation trail from the town of Rogue River to the Rogue River Valley, provided by The Rogue River Greenway Foundation; and in Portland, the Living Highways Project will plant and maintain over 5,000 trees along I-205, as part of the Greenspace Initiative. For more information and to view the full list of selected projects, go to: www.traveloregonforever.com/giveback
“We chose these projects because they represent some of the best work being done to steward the environment, build community and showcase the food and culture that make Oregon a great destination,” said Jon-Paul Bowles, Sustainable Travel International’s Vice President of Destination Stewardship.
The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors’ experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians’ quality of life by strengthening economic impacts of the state’s $8.7 billion tourism industry. www.TravelOregon.com
Sustainable Travel International
Sustainable Travel International’s (STI) forward-thinking solutions strengthen the positive impacts of tourism worldwide, with a clear focus on the bottom line. The STI team specializes in connecting constituents across the value chain in order to effect change in the industry. As a result, STI partners with destinations and multi-national corporations to advance their sustainability efforts, and offers small to medium-sized businesses a suite of turnkey sustainability management tools.
Ultimately, STI’s programs help tourism businesses safeguard the authenticity of the destinations
they serve, helping to protect their natural and cultural heritage, while contributing to local